I guess in blogging, as with other things that have to do with life, rebranding is a constant until we find that niche we fit in.
I am rebranding Boyemeh.
Boyemeh started out as a blog that would tackle relationships, my idea at the time was to speak to women who were having struggles in their relationships and find practical ways to resolve these issues. I am a survivor, and I wanted to help women out there in need. I felt that I could get ladies in through my fashion and style, get them comfortable and then we get to the
Alas, that bit didn’t work; my ladies were more endeared to the fashion bits and were not open to sharing these personal sides of their lives. I understand. It’s not easy for anyone to bare their all with someone they had just met. I needed to allow my audience to grow with me, learn about me, get to know me better, and then try to get them to feel comfortable with telling me their feelings.
I decided to rebrand Boyemeh. I focused on the fashion part of my blog and let go of the relationship tips, I believed that women found it easier talking about fashion than personal things. One thing I found out during this sojourn is that I do not know how to write fashion. I love dressing up. My mind sees patterns and combinations easily, and I know which skirt will go with which top and I am not afraid of experimenting with my style but I cannot write about it to save my life. When I do, the voice I hear sounds oily, like Siri reading out one of my texts, it sounds foreign and robotic. Of course, my audience isn’t going to connect with me if I sound like an alien from deep space (I am my greatest critic.).
I didn’t sound authentic, I sounded forced, like when I am asked to do sports or something that is really uncomfortable
I have gone into extensive research to find out who the Boyemeh woman is.
To me, the Boyemeh woman wants to be stylish, confident and successful. She cares about how she feels inside as well as her outward appearance. She aspires to be a game changer in all aspects of her life, especially her career. She strives for excellence in her work and she motivates and supports her fellow woman. She enjoys spending time with friends and family and her interests range from fashion, art, literature to science and spirituality.
The Boyemeh woman understands what it means to fail and though this hurts, she doesn’t allow it to stop her from pushing her boundaries. She is excited about new opportunities and ventures and is eager to venture into uncharted waters. She is the independent woman, the mother, the sister, the aunty, and the friend.
Although my attention has shifted from clothing and how good it looks on you to the embodiment of the woman as a whole, we will still have some of our focus on fashion and style. So don’t worry, there’ll still be styling tips coming your way and the already written pieces on styling won’t be going anywhere.
We are just shifting focus to the woman as a whole and not just her clothing.
Join me on this beautiful adventure and let’s make memories together.